In 2024 I left a position as the Director of Marketing and Programming for an LGBTQ+ nightlife group. The industry was no longer serving me and I realized I enjoyed working with folks in different arenas who knew they needed help but weren’t entirely sure how. Folks who were open to experiment, who needed guidance and mostly wanted someone driving the Marketing Station Wagon while they focused on more important things—running their businesses.

Heart Marketing was born.

• Event Collateral Design – Print & Digital

• Content Creation – Photo/Graphics, Social Media Video

• Event & Product Photography

• Social Media Maintenance – Planning & implementing a posting strategy

• Event Coordination – Planning and hosting new and existing event series

• Merchandise & Packaging Design

• E-commerce platform restructuring & maintenance — Squarespace & Shopify

• Website redesign and maintenance — Squarespace & Shopify

*PLEASE NOTE*

I do not specialize in logo design & I am unavailable to photograph weddings.

Hollistic GOODness brand in Chicago, IL. Created logo files, branding direction, social media strategy and overall aesthetic.

Built and optimized a website on Squarespace, linked products to Meta (Facebook & Instagram) and TikTok Shop, designed merch with Adobe Illustrator and Procreate, linked e-commerce locations through Printful & Printify.

Event collateral was created using a combination of Adobe Illustrator and AI creation of digital elements via Adobe Firefly.

A gluten-free bakery in Chicago, IL. Defloured needed a Social Media Manager to create, maintain and implement a social media calendar to increase content frequency, elevate the brand image and strategize fun and unique ways to create UGC with staff and third part partners.

The overall brand voice is meant to be fun and tongue-in-cheek. The number one objective (other than selling products) is to engagement with the community and showcase creativity.

Solvent company in Chicago, IL. I created the logo, branding and color direction, overall aesthetic, merchandise labels, apparel designs, event equipment designs (table cloths, banners, vending machine wraps, POS signs) created and optimized the company website, managed and populated the Instagram account, created digital and print marketing collateral, and photographed all merchandise for use on digital platforms, in print media and in digital ad campaigns.

Simple logo and branding refresh for a financial solutions company in Georgia. The goal was to update, incorporate a more “wherever you are, we can help,” vibe, and shift the brand away from the mathematics aesthetic the former

designer created.

Logo files were updated with Adobe Illustrator, I created multiple color options and both horizontal and vertical lockups, redesigned their website, migrated it from Wordpress to Squarespace and optimized for SEO.

Post-COVID reopening video created with self-shot footage, video loops and custom audio using Adobe Premiere Pro and Resolume.

This was released after weeks of sneak peeks which resulted in over 500k views and a huge reopening weekend.

My team completed a total overhaul on branding, logo design, event collateral, website design, print and digital marketing.

Babes in Boyland was one of Chicago’s longest-running, consecutive drag shows. The event was given a new name and direction, hosts were photographed and all new collateral and marketing copy were created to refresh the event and align the brand with the direction of new ownership.

Collateral was created in Adobe Lightroom, Adobe Photoshop and Adobe Illustrator.

Post-COVID reopening video created with self-shot footage, video loops and custom audio using Adobe Premiere Pro and Resolume.

MHT was the first 2Bears Tavern Group location to reopen after the pandemic.

Oktoberfest event collateral created in Adobe Photoshop & Adobe Illustrator.

The Event was hosted by bearded, drag performer Sofonda Booz and catered by Jamie Bisioulis of Hell’s Kitchen. Staff donned Oktoberfest garb, poured small batch German ale and served specialty shots in mini bier steins.

I created the event in collaboration with my host, designed collateral and facilitated day-of logistics.

Rebrand of existing marketing collateral in Adobe Photoshop. #Refresh&Polished 💋

Rebrand of existing marketing collateral in Adobe Illustrator & Adobe Photoshop.

Creation of new marketing collateral for Wil’s Workshop and 80’s Afternoon—events I refocused and created in the post-COVID, nightlife world.

Wil’s Workshop started as a holiday-themed (Halloween and Christmas) arts & crafts event which I, with the help of host Wil Velez, turned into a free, monthly event.

80’s Afternoon was a weekly, ‘80s music-themed, Saturday afternoon event featuring classic and remixed ‘80s music/video.

Simple flyer refresh, sticking with brand-specific colors and minimal “extras”.

Posters for an event series in Hubbard Woods Design District in Chicago’s Northshore. HWDD is a merchant group comprised of home decor, art, design and food retailers. Spring through fall, participants stay open for after-hours shopping and provide themed snacks and libations. In redesigning this collateral, we went in a new direction as the previously designed marketing materials didn’t convey the theme and vibe of the events or neighborhood.